Deciem's The Ordinary: Disrupting the Beauty Industry, One Serum at a Time
An Exclusive Interview with CEO Nicola Kilner
In an exclusive interview with ELLE India, Nicola Kilner, CEO and Co-Founder of The Ordinary, discusses her mission to democratize the beauty industry. Created under the DECIEM umbrella, The Ordinary has quickly become a leading force in the skincare market, known for its affordable, high-quality products.
Disrupting the Status Quo
Kilner believes that the beauty industry has long been dominated by luxury brands that cater to the elite. The Ordinary, however, is challenging this status quo by making effective skincare accessible to everyone.
Democratizing Beauty
"We wanted to create a brand that was inclusive and accessible," Kilner says. "By offering high-quality products at an affordable price, we're empowering people to take control of their skincare routines and achieve their beauty goals without breaking the bank."
Shaking Up the Industry
DECIEM's impact on the beauty industry has been undeniable. The Ordinary's innovative formulations and transparent approach have earned the brand a loyal following. Kilner credits the brand's success to its commitment to transparency, affordability, and inclusivity.
As The Ordinary continues to grow and evolve, Kilner remains steadfast in her mission to disrupt the beauty industry and democratize access to quality skincare for all.
Komentar