Blended Travel: A Growing Opportunity with Marriott's Insights

Blended Travel: Business and Leisure Combined

Blended travel, also known as "bleisure," is gaining popularity as more people seek a balance between work and personal life. This trend has been fueled by the growth of flexible work arrangements and the desire to combine professional and recreational travel.

Growth Opportunities

Industry experts, like Marriott, believe blended travel presents significant growth opportunities. By catering to the needs of "bleisure" travelers, businesses can tap into a new market while individuals can enjoy both business and leisure experiences during their travels.

Considerations for Success

To capitalize on this trend, companies must carefully consider the unique needs of blended travelers. This includes offering flexible travel policies, providing sustainable travel options, and understanding the importance of work-life balance. By meeting these demands, businesses can position themselves to succeed in the growing blended travel market.